The COVID-19 “Have The Talk” Campaign

The Indiana Region of the American Red Cross teamed up with a coalition of more than 40 community organizations to help individuals and groups begin conversations with others about the COVID-19 vaccination.

Working with the COVID Coalition, the Red Cross developed videos, social media content, and graphics that can be used by any organization wanting to engage their stakeholders in these critical vaccination conversations. It includes:

Videos created to help facilitate the dialogue discussion about the COVID-19 vaccine.

A facilitator video to help frame discussions around COVID vaccination
Vaccine information video that discusses COVID vaccination with a focus on safety, efficacy and dispelling myths about the vaccine
Recorded sermon by Pastor Moore at New Era Church regarding vaccination
Q&A video regarding COVID vaccination with Dr. Roxanna Lefort, facilitated by Ashlee Weaver of the United Way of Central Indiana
Discusión sobre la vacuna COVID-19 en español video discussion about the COVID vaccine, with a focus on safety, efficacy and dispelling myths about the vaccine

COVID-19 Vaccine Social Messaging

Social media has been a main source for information to find out details about the COVID-19 vaccine. In the space of misinformation, the coalition wanted to provide accurate, informative and data-driven facts frequently on our social platforms to help facilitate a dialogue about the COVID-19 vaccine. We provided the social content in multiple languages to be more inclusive.

Twitter Messages shared on @INRedCross Twitter page

Twitter – Social Media Toolkit

  1. Have you had the talk about the COVID-19 vaccine? Many may be hesitant about it, but having a conversation is key to understanding how to stop the pandemic. Learn more at ourshot.in.gov.
  2. We’re partnering with @INRedCross to help educate our communities about the #COVIDvaccine. Learn how the vaccine is safe, effective, and free – ourshot.in.gov.
  3. Life has not been the same due to COVID-19, but we can get back to normal with the help of the vaccine. Have the talk with your family and friends about their plans to get vaccinated.
  4. I’m rolling up for ______. Who are you Rolling up for? (use with photo of person getting vaccinated)
  5. Everyone plays a part in stopping the COVID-19 pandemic, even you! To learn more about the vaccine and how to protect yourself and your family, visit ourshot.in.gov.
  6. Let’s make COVID-19 a distant memory. Have the talk in your community about the vaccine and how to support each other in getting vaccinated.
  7. Want to know how to have the conversation about the COVID-19 vaccine? Ask questions, listen, and offer support.
  8. People may have different concerns about the vaccine, but you can become an ambassador and educate your community, family, and friends. Learn more at: ourshot.in.gov

Facebook – Messages shared on @INRedCross Facebook page

Facebook – Social Media Toolkit

  1. Listening, asking questions, and offering support are three ways to have an effective and transparent conversation about the COVID-19 vaccine. Find out more at ourshot.in.gov.
  2. We are partnering with the American Red Cross – Indiana Region to educate and support our communities about the COVID-19 vaccine and empowering them to have the discussion about it. Have the talk with your family and friends about their plans to get vaccinated.  
  3. Everyone plays a part in stopping the COVID-19 pandemic, even you! To learn more about the vaccine and how to protect yourself and your family, visit ourshot.in.gov.
  4. I’m rolling up for ______. Who are you rolling up your sleeve for? (use with photo of person getting vaccinated)

Instagram – Messages shared on @IndianaRedCross Instagram page

Instagram – Social Media Toolkit

Recommended Hashtags: #COVID #Vaccine #GetVaccinated #StopThePandemic #ProtectYourself #StartTheConversation #HaveTheTalk

Images created for the Have The Talk campaign

These images were created to be used for social media and billboards. The campaign was targeted to Black and Latinx communities being less hesitant to get the vaccine.

Billboards posted around Central Indiana

The billboard campaign was targeted to Black and Latinx communities due to data showing these groups being less hesitant to get the vaccine. The billboards were strategically placed in neighborhoods of diverse populations targeted for this campaign.

News Coverage received in the Indianapolis area

The Red Cross and the Coalition has received multiple news coverage centered around this campaign.

Coalition Members:

  • At Your School
  • Catholic Charities
  • CICOA Aging & In-Home Solutions
  • Coburn Place
  • Community Alliance of the Far Eastside, Inc.
  • Early Learning Indiana
  • Easterseals Crossroads
  • Edna Martin Christian Center
  • Eskenazi Health
  • Gleaners Food Bank of Indiana
  • Hawthorne Community Center
  • Heritage Place of Indianapolis
  • Indiana Region of the American Red Cross
  • Indianapolis Public Library
  • Indiana Immunization Coalition
  • Indianapolis Neighborhood Resource Center
  • Indy Reads
  • Immigrant Welcome Center
  • Jewish Family Services
  • John Boner Neighborhood Centers
  • Keys 2 Work
  • LUNA Language Services
  • Lutheran Child and Family Services
  • Martin Center Sickle Cell Initiative
  • Martin University
  • Mary Rigg Neighborhood Center
  • New Hope of Indiana
  • Noble of Indiana
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